60-day money back • 2-year warranty • Sizing tool included
The restock, up close. Fluted bezel, Scripture on the dial, 316L steel. Real footage, not rendered.
"Worth the wait. I have some pretty nice watches sitting in a case because I am sporting this and being reminded that The Lord is my shepherd."
★★★★★Jonathan W. · Verified buyer · Psalm 23:1
I
The teardown
Their watches cost more than most cars. So we did the one thing the industry would rather you didn't. We tore one down.
What we found when we took a $50,000 watch apart, next to the Isaiah 41:10. Same steel. Different dial.
Under the crown and the name, a $50,000 watch is a case and a bracelet made of 316L stainless steel. The same grade used in surgical tools. It isn't rare, and it isn't why the watch costs fifty thousand.
Fifty thousand dollars under the press. What came out was steel, a movement, and a logo.
The name is why. Strip the logo and you're left with what a watch actually is: steel, a crystal, a movement, and whatever is written on the dial.
Under the gold-tone case back: plain brushed 316L. Stamped right there. The same steel you get for a hundred dollars.Two steel watches, two tags. One has a name on the dial. The other has a verse.
The comparison
$50,000
Luxury Swiss icon316L steel · a logo on the dial
$109
YHWH Timepieces316L steel · Scripture on the dial
Same steel grade. Same fluted-bezel look. Same weight on the wrist. The difference is what's written on the dial, and what it reminds you of every time you look down.
Prices start at $109. Every model, the same 316L steel.
Ship dates shown before you pay • 60-day money back
II
Why the dealers are furious
For a hundred years the watch industry sold you one thing to look at: a name. YHWH sells you a verse.
The boutique model: marble, vitrines and a name on the dial. When a $109 watch wears like the $50,000 piece behind the glass, the markup is the only thing left to defend.
Dealers don't like that sentence. It isn't an attack on craftsmanship. It's a question about what the other $49,891 actually buys.
A watch is the one object you look at all day. In meetings. In traffic. Waiting in line. Every glance lands on a cross at 12 and a line you need to hear that day. Fear not. Faith over fear. God first, I'm second.
Engraved, not printed. A cross at 12, the verse under it, "JESUS † CHRIST" at 6. It never fades.
100+
verses, engraved on dialsSteel, two-tone, gold, Pepsi and GMT bezels. Every color you can imagine, every watch a different reminder.
Left to right: John 8:11 "faith over fear", Isaiah 41:10 "faith moves mountains", Psalm 23:1 "God first. I'm second."
A $20,000 watch shows people what you own. This one reminds you who gave you everything.
Isaiah 41:10. "Fear not, for I am with you; be not dismayed, for I am your God."Browse All 100+ Verses→
From $109 • In stock ships now • Pre-orders show their ship date
III
It sold out. Four times.
The first drop launched one year ago and sold out instantly. AP News wrote about it. The second drop sold out. Then the third. Then the fourth.
AP News, September 2, 2026: "YHWH Timepieces Signals Its Next Move Following a String of Sold-Out Releases."
Published by
AP News
StreetInsider
NBC Right Now
Barchart
Fox Illinois
CBS 19 News
"YHWH Timepieces Signals Its Next Move Following a String of Sold-Out Releases"
Syndicated to 1,000+ news outlets across the US, from AP News to local TV stations.
✕Drop 1Sold out
✕Drop 2Sold out
✕Drop 3Sold out
✕Drop 4Sold out
✓RestockLive now
We make in small batches. Every watch is inspected and set by hand before it ships. When a dial is gone, it's gone until the next run, and the next run is months away.
1,800+
orders in the last 30 daysAt this pace the current batch doesn't last the month.
Seven empty cushions. The comment we get most is "it's sold out again." We're working on it.
Current batch 90% sold. When it's gone, the next batch ships December 23. Pre-orders lock today's price, show the ship date before you pay, and can be cancelled any time before dispatch.
The restock arriving. Limited batch, every watch inspected and set by hand before it ships.
In stock ships now • Pre-orders lock today's price
IV
What owners say
It holds a 4.7 from 1,000+ verified buyers on Loox. The photos are theirs, not ours.
"My husband loved it for our anniversary! So beautiful and elegant. Praise the Lord to always be with him."
★★★★★Verified buyer · Gift
"I started attending church again after being away for several years. My sister gave me this watch for my birthday but didn't make a big emotional speech about it. I understood why she chose it. I adjusted the strap, put it on, and wore it to dinner that evening. It now has a permanent place in my rotation."
★★★★★Adam O. · Verified buyer
"The Isaiah 41:10 detail is what sold me. I like having that reminder there during a normal day."
★★★★★Adama K. · Verified photo · Isaiah 41:10
"I don't normally buy faith-based accessories because many of them feel too loud. This one is subtle, well made, and still carries a message that matters to me."
Legit. 1,000+ verified Loox reviews from real orders, coverage on AP News and 1,000+ outlets, thousands of watches shipped to the US, Canada, Australia and New Zealand. Secure Shopify checkout, tracked shipping, and a 60-day money-back guarantee. If anything is off, you get your money back.
How can it be the same steel as a $50,000 watch for $109?
Steel is steel. 316L is the industry standard, in the $50,000 watch and in ours. What you don't pay for with YHWH: the boutique on Fifth Avenue, the celebrity ambassadors, the logo. We sell direct, in batches, and the dial carries a verse instead of a name.
Why does it keep selling out? Is that real?
Yes. We make in small batches and every watch is inspected and set by hand. 1,800+ orders in the last 30 days. When a batch is gone, the model shows "pre-order" with the next ship date. That's the sold-out status you see above.
What does pre-order mean, and when do I get it?
You reserve a watch from the next batch at today's price. The ship date is shown before you pay. Cancel any time before dispatch for a full refund.
What if it doesn't fit, or I don't like it?
Every watch ships with a sizing tool, so you remove links at home in minutes. No jeweler needed. And you have 60 days: unworn, with packaging and stickers intact, you get a full refund. Just contact us.
What if it breaks?
2-year warranty against manufacturing defects, internationally valid. Japanese quartz movement, battery swap at any watchmaker.
Can I wear it every day? In water?
That's what it's built for. 5 ATM water resistance (rain, hand washing, swimming), scratch-resistant mineral crystal, pressure tested before it ships.
Where does the mission money go?
Part of every order goes toward building churches and schools. The first build is planned for the end of 2026 and will be documented on camera.
How fast does it ship?
In-stock watches ship within a few days, tracked door to door. Pre-orders ship on the date shown on the product page. Shipping costs are shown at checkout.
Still Wondering Why It Keeps Selling Out?
4.7★
average rating
1,000+
verified reviews
100+
verses to choose
Same steel as the $50,000 watch. A verse instead of a logo. From $109. And 60 days to send it back if it isn't for you.
I ordered this watch for myself after admiring it for a while. My husband knew I liked it and secretly ordered it before I did. Now I have two, but it’s okay. I’ll give the one I bought to my daughter. The watch is beautiful. The quality is great. I love the Luke 1:45 scripture. I love the pink face. It’s gorgeous.
Love my YHWH watch!! Matt 6:33 is a verse I memorised long ago and is my go to, couldn’t scroll past when I saw them. Only complaint I have is neither my husband or I couldn’t adjust the band, I had to take it in so had to wait weeks before I could wear it. All good now though - thank you YHWH Timepieces crew 🙏🏻
I’m absolutely so happy with everything about the watch. It looks so well crafted and only came in 10 days which I thought was pretty quick. The box is stunning and well presented. I can’t wait to give this wedding gift to my future husband. He’s going to love it! Thankyou will definitely be buying more!
I have to be honest it took awhile to get my watch but seeing how crafted and detail that was put to make this watch I am so blessed to have this beautiful watch.. God blessed you !!
Beautiful watch! Great quality and looks amazing. Very pleased.
Came well packaged with a sizing tool. Thank you.
I love wearing it!
John (New Zealand 🇳🇿)
It really nice, my boyfriend loves it. Quality is great and everything, BUT the little tool to take out links kinda sucks. The small metal part keeps bending making it hard for us to take out a link. It’s not a user error because I take out my links for my watch just fine. We’re gonna try to use my tool that I have, it just sucks he can’t wear it yet because the little pieces kept bending!! And it makes sense as to why the tool came with 3-4 extras possibly because the tool is weak and they know it. The watch itself is great tho really pretty and has a good weight!!